Filippo’s understanding of the psychology of how customers think and what strategies to use covert them has been incredibly useful for the growth of Morego.
— Nikita Paschenko, MD at Morego

How to increase adoption & position your offering more persuasively with the CATALYST framework.

How to create the right set of emotions for a more engaging customer experience with the OCTALYSIS framework.

How to maximise your sales & marketing efforts with the FLYWHEEL framework.

How to remove blockers that are stopping more customers from buying or using your service with the BEHAVIOURAL wheel.

How to optimise your channel acquisition strategy with the BULLSEYE framework.

How to get your customers to reach their goals within your product in the most effective way with the CREAT framework.